Under the patronage of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, the Kingdom of Saudi Arabia is witnessing remarkable developments in the Hajj and Umrah sector to shift towards a more digitized and innovative future. In efforts to create a one-of-a-kind Umrah and Hajj experience for the modern pilgrim, the Ministry of Hajj and Umrah organized its annual conference and exhibition for this year, “The Hajj and Umrah Services Conference and Exhibition” under the title “Transformation towards innovation.”
The “Hajj and Umrah Services Conference and Exhibition” was held under the Patronage of Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah Region and in the presence of a number of Their Excellencies Ministers from the Islamic world, and a large number of diplomatic, social, economic and media personalities under the umbrella of the Ministry of Hajj and Umrah and Dr. Tawfiq bin Fawzan al-Rabiah, the Minister of Hajj and Umrah, in cooperation with the pilgrim’s service program to contribute to submit recommendations and proposals for innovative solutions that better serve the Hajj and Umrah sector and to ensure a smooth and comfortable Hajj for the guests of Allah.
The Kingdom hosted this extraordinary event to discuss new and advanced ways to enrich the Hajj and Umrah experience in line with Vision 2030. The “Hajj and Umrah Services Conference and Exhibition” offered an attractive gateway for investors to build strategic partnerships with stakeholders from both the governmental and the private and non-profit sectors while combining efforts to keep up with the accelerating pace of technology and harness its benefits to better serve pilgrims through the following:
- Shed light on the Kingdom’s future projects related to Hajj and Umrah.
- Building global and local partnerships to improve the services provided to the pilgrims.
- Activating advanced and technical tools and methodologies to better serve the pilgrims.
- Creating a healthy and competitive environment for global expertise specializing in the fields of Hajj and Umrah services.
- Supporting entrepreneurs and innovators through the conference and exhibition.
The international conference and exhibition, the largest of its kind, was held from 18-20 Sha’ban 1443 corresponding to 21-23 March 2022 at Jeddah Superdome, Kingdom of Saudi Arabia. From workshops to exhibition booths and innovative activities and events, the conference was a great platform to showcase all the latest innovations in the industry while supporting the entrepreneurs and investors behind them.
“Umrahme”, the leading online platform and the first of its kind to provide Umrah services to nearly 2 billion Muslims around the world, under the leadership of the CEO, Mr. Mohammed bin Mahfouz, was keen to participate constructively in the exhibition to raise awareness of working with smart digital solutions that keep pace with the Kingdom’s Vision 2030. Umrahme successfully achieves this by facilitating the reservation of Umrah packages through its digital platform that is known to provide the best solutions, options and services with highly competitive prices to facilitate Hajj and Umrah trips, with just a click of a button.
Umrahme is the main search engine for everything related to Umrah within the Kingdom. The platform provides comprehensive services and products to help business owners walk steadily towards growth and prosperity while increasing profits during the Umrah season. Umrahme signed a Memorandum of Understanding with the Ministry of Hajj & Umrah in September 2019 to provide technology solutions for umrah agents across the globe and provides real-time updates released by official sources on everything related to Umrah.
Umrahme works in line with the Kingdom’s Vision 2030, which is the vision of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Crown Prince, for the future of this great country, which strives to focus on shifting towards innovation, to make a quantum leap in line with the developments of both the new Hajj and Umrah strategy through the Doyof Al Rahman Program. The program’s role is to provide the opportunity for the largest possible number of Muslims to perform Hajj and Umrah to the fullest extent and to work on enriching and enhancing their pilgrimage experience. It is worth noting that Umrahme has achieved tangible success in the following:
- Umrahme is the only online travel agency to have gotten an award in the Hajj and Umrah services forum.
- Awarded first place by World Hajj & Umrah Care Foundation (The WHUC Foundation) for Best Online Agent for Hajj & Umrah Pilgrims
- Recording a growth in the number of visitors by 85% per month.
- Increased user traffic from 122 countries.
- Over 13,000 registered agents from more than 40 countries.
- 3.5 million pilgrims travelled through the platform.
Umrah is one of the most important journeys to enrich the soul and bring people closer to God by visiting his Sacred House. For this reason, Umrahme aims to continue investing in technology and creating more products and services that ensure pilgrims can perform this sacred journey smoothly and with minimal effort, starting from the reservation process until returning to the homeland. The vision of the group revolves around the need to engage with the investment community and support many institutional investors in the GCC countries and Asia.
