Schmooz Media, a female-led Canadian digital marketing firm specializing in social media strategy, today announced the acquisition of Daddy’sDigest, a global media publication focused on all things fatherhood and family. The acquisition presents an opportunity for Schmooz Media to further expand into the parenting sector, with the unique positioning of a father’s role in parenting, amidst a changing world of family dynamics.
“When I became a father, I noticed that the majority of parenting resources were geared towards mothers. Founding Daddy’s Digest filled a niche within the parenting industry – it provides a space where all parents and subject matter experts can share advice as they explore tough questions about navigating parenthood,” said Vickram Agarwal, founder of Daddy’s Digest. “The acquisition is a natural evolution for the brand – my intention and vision for Daddy’s Digest resonates with Zoe and aligns with the ethos of Schmooz Media. I know that Zoe will bring the same passion towards evolving the brand as I have.”
Daddy’s Digest touches on topics that are often overlooked in mainstream parenting magazines, such as the ups and downs of modern parenting and preparing for fatherhood, in an industry saturated with content that is targeted almost exclusively to mothers. Share plans to continue developing the already popular website into a leading platform for men looking for resources and a community around issues like surrogacy, adoption, discipline styles, how to navigate the stages of parenting as a father and the best ways to talk to your kids and family about racism, sexuality, health and more.
“I am delighted to be building relationships with existing collaborators and excited to welcome new readers to Daddy’s Digest,” said Zoe Share, CEO of Schmooz Media and co-author of ABC Stay Home with Me. “As a parent myself, I have watched friends in my life not know where to go to find resources in a way that speak to men directly.”
Daddy’s Digest will operate alongside Schmooz Media and Agarwal will step into the role of advisor.
