CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott), is leveraging its lodging expertise and resources, while extending its support to local government agencies and philanthropic organisations in the fight against COVID-19.
Mr. Kevin Goh, Chief Executive Officer, Lodging, CapitaLand Group and Chief Executive Officer, The Ascott Limited, says: “In these unprecedented times, COVID-19 has changed the way the world lives tremendously. As a responsible lodging company, Ascott has stepped up to support various countries’ national efforts to combat COVID-19. We are lending our lodging expertise to provide safe abodes to our guests as well as affected communities who need alternative accommodation. For over 30 years, our guests around the world have made Ascott their home away from home, and we want to continue to make sure that home is the safest destination when they travel. Our doors and hearts remain open, and we look forward to welcoming our guests home.”
In an endeavour to offer moral support to the community in the Middle East, Africa and Turkey, Ascott rolled out its ‘Message of Hope’ campaign through its social media channels. The campaign, which runs in both English and Arabic, and in three phases during the global pandemic, holistically reinforces the global message to stay safe at home during these uncertain times, while looking forward to better times.
Extending its community support online, Ascott also launched the #StayHomeWithAscott campaign to rally the global community to curb the spread of COVID-19 by staying home.
With the support of CHF, the philanthropic arm of Ascott’s parent company CapitaLand, Ascott has pledged a total of US$200,000 through the campaign. The donation will go towards Save the Children’s food security and assistance programmes, to support about 12,000 underprivileged children affected by COVID-19.
As part of the ‘Message of Hope’ campaign in the United Arab Emirates, where Ascott has two operational properties – Ascott Park Place Dubai and Citadines Metro Central Dubai – Ascott organised a blood donation in March and rallied their partners to donate 67 packets of blood to Dubai Blood Donation Center, helping to ensure sufficient supply in the city’s blood bank.
