A year after Al Bait Sharjah opened in the UAE, GHM is moving the property under the umbrella of The Chedi.
The resort will now be known as The Chedi Al Bait, Sharjah, UAE, developed by Sharjah Investment and Development Authority (Shurooq) and managed by GHM.
The Chedi name dates to GHM’s founding in 1992 and was first deployed for hotels on Phuket in Thailand and at Bandung in Indonesia. Sanskrit in origin, the Chedi name references realms of peace and tranquility and has served as GHM’s most significant brand.
“In the very DNA of the Chedi brand, there are strands of Asian-inspired design wound about a core of local indigenous tradition,” says GHM President and Co-Founder Hans R. Jenni. “In Sharjah, we’ve celebrated local aesthetics and heritage by founding the resort on four homes once occupied by prominent Sharjah families, including the residence of Ibrahim Bin Mohammed Al Midfa with its magnificent barjeel (wind tower).”
The resort’s overall design pays homage to these original four homes, and a purpose-built museum on property tells the Al Midfa story in two generous galleries.
