Fairmont Hotels & Resorts has welcomed a new Global Brand Ambassador – Oscar-winning actress and UNICEF Goodwill Ambassador Susan Sarandon.
According to Fairmont, Sarandon will star in a global brand campaign that will portray the transformative power of travel, connecting Fairmont’s history and hotels with modern sensibilities and the dreams of a new generation of travelers. The campaign is expected to be revealed in key markets around the world in Spring 2020.
“Fairmont and Susan Sarandon share a spirit of adventure, a passion for thinking globally and acting locally, and a history of turning words into action,” says Sharon Cohen, Vice President, Fairmont Hotels & Resorts. “We chose Susan to represent the essence of Fairmont – representing a strength of character and timeless sophistication.”
The new partnership with Ms. Sarandon further builds on Fairmont’s history of connections in the world of cinema. Generations of filmmakers and directors have focused their cameras on Fairmont properties to portray luxury accommodations that truly represent their destinations.
