Blends & Brews Coffee Shoppe, a network of UAE-born coffee shops under Thumbay Group’s Hospitality division, has launched its premium brand ‘Dolci’ with its first outlet opened at Thumbay University Hospital, Thumbay Medicity, Ajman on January 14, 2020.
Akbar Moideen Thumbay, vice president of the Healthcare division of Thumbay Group, was the chief guest of the opening ceremony held in the presence of Farhad C, director of the Hospitality division and Dr Faisal Parvez, COO of Thumbay University Hospital.
The ‘Dolci’ concept combines premium features with the service standards of the Blends & Brews brand, delivering an exclusive, personalised experience to customers. The new coffee shop serves a variety of hot and cold beverages and an assortment of short-eats catering to local and international tastes. It also offers a range of sugar-free delicacies including drinks, cookies and cakes.
Blends & Brews Dolci is located on the ground floor of Thumbay University Hospital, the largest private academic hospital in the region, close to the hospital’s main entrance and reception area. The store caters to the needs of hospital visitors as well as medical students from the academic hospital, with experienced baristas on hand.
“The Dolci brand is the latest in Blends & Brews Coffee Shoppe’s service innovations. Through this new brand, we aim to give our customers a true premium coffee shop experience. The new store is the perfect combination of aesthetic design, the latest technology and outstanding baristas, complete with well-designed lighting and relaxing, soft music for the ideal ambiance,” says Farhad C, explaining the features of the new store and the idea behind the new brand.
One of the fastest-growing chains of coffee shops in the region, Blends & Brews has multiple outlets across the UAE, in addition to Hyderabad, India. The brand has outlets at major shopping malls, offices, universities, government offices, hospitals, health clubs, etc. Shops comprise a drive-thru and also operate ELITE outlets catering to upmarket customers.
Dr Thumbay Moideen, founder and president of Thumbay Group, highlighted that the launch of the first Dolci store signifies a new milestone in the growth and expansion of Blends & Brews Coffee Shoppe: “I’m very pleased with the opening of the first outlet under the Dolci brand of Blends & Brews. This new brand will be instrumental to advancing our strategic expansion plans in the region and beyond.”
