With its stone, metal, gloss, and fabrication expertise all conducted in-house, Unique Store Fixtures constructed the engaging, “Instagrammable” installation, Dreamland, in fewer than four weeks.
Dreamland is the result of a partnership between luxury quartz brand, Caesarstone, and potter and designer, Jonathan Adler. It is part of Caesarstone’s ongoing Designer Program, which invites inter-disciplinary designers from around the world to offer their perspectives on the material.
The installation was on display at the Toronto Interior Design Show 2020 from January 16-19, 2020, at the Metro Toronto Convention Centre, marking the fourth annual collaboration between Unique Store Fixtures and Caesarstone.
The Dreamland installation was designed to turn the hard material of Caesarstone into something soft and delicate. The result was a hugely popular installation of colours and cloudscapes that visitors could walk through, showing the versatility of quartz.
“I wanted to create heaven in Caesarstone. I wanted to create a dreamscape fantasy land of ethereal cloud-like fluffiness using a hard surface,” said Jonathan Adler.
“The final installation consisted of more than 75 slabs of Caesarstone material, each weighing more than 1,000 lbs, and was constructed by Unique Store Fixtures with a team of 30 installers in the lead-up to the event. Combined with specialised metalwork, custom lighting and a short timeline, it was a monumental challenge – one that we succeeded in,” added Alder.
To overcome this challenge, Unique Store Fixtures gave particular attention to the use of lights. Originally, the team wanted to introduce neon lights, but when they were found to be too harsh, Unique produced an LED of the desired colours to create the intended effect.
“Although every project we do is Unique, this one is especially unique because of the creativity behind the project and the collaboration of our teams coming together as a single unit with the tight timelines and different materials to really push and get the show open on time, ready for visitors,” says Marco Corrente, VP at Unique Store Fixtures.
“Clients like Caesarstone give us the freedom and carte blanche to create as much as we can without interfering with design intent and we’re able to showcase all of our products and talents,” says Ferro Corrente, COO at Unique Store Fixtures.
Project photos by: Alex Lukey
