Dubai-based Tristar Group announced donating 10,000 meals to coronavirus-hit communities in UAE, illuminating 10,000 lights on Burj Khalifa as part of the World’s Tallest Donation Box.
The global integrated energy logistics provider is also extending logistics support to ensure that food packs reach those in need across the country.
Launched as part of the ’10 million meals’ campaign, the World’s Tallest Donation Box enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as Dh10 each, to collectively donate 1.2 million meals or food parcels to low-income families and individuals. Every light purchased for Dh10 through the website www.tallestdonationbox.com will provide a meal to someone in need, with the goal to illuminate the 1.2 million lights on the façade of the world’s tallest building in solidarity with communities hard hit by the pandemic.
Eugene Mayne, CEO of Tristar Group, said, “It is a privilege for us to support this initiative in some small way. The UAE is our home and it is important for us to come together to extend our solidarity in this crisis and especially during this holy month of Ramadan.”
Under the supervision of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Social Solidarity Fund Against Covid-19, meals and food parcels were delivered in a logistical distribution network developed in collaboration with partnering entities to reach beneficiaries across the country.
