DubaiMachines.com, one of the leading e-commerce player based in Dubai, is an online platform specializing mainly in office automation and industrial equipment vertical. It follows a unique blend of B2B selling combined with e-Commerce marketing techniques. This enables them to have customer ranging from individuals to Large Governmental and Non-governmental enterprises across the globe!
The organization is the brainchild of a Dubai-based entrepreneur Muhammad Zeeshan Hussain, who says he started the venture in 2012, seeded with just AED 500. And now, the company has now crossed AED 51 million in revenue. According to him, “Managing cash flows was the biggest challenge in the growing organization but in the end it was all worth it”. The company has achieved year by year exponential growth and has emerged as the market pioneer whose model many have tried to replicate albeit without success.
DubaiMachines.Com, one of the ventures by Athar Business Machines FZE, is an inspirational story of hard work and success. The Group has offices in three locations i-e Dubai, Karachi and Houston. While successful operations are by default the vision of the Owner Mr. Zeeshan Hussain, he along with company’s Co-Founder and Managing Director Mr. Armughan e Muhammad, believes in providing opportunities to Pakistani youth. This is done because they believe that our youth needs to be equipped with Modern techno-behavioral skills. They believe in molding the youth towards career oriented approach so that they can face the competition coming from the international work force.
They are direct channel partners with the manufacturers like Epson, BenQ, Panasonic, LG, NEC, etc. Their web portal boasts around 51,000 different SKUs which all revolve around office automation, niche musical and industrial products. They have been able to create brand proposition around dubaimachines.com in such a manner that for any major manufacturer entering the MENA market it becomes imperative to utilize them as a launch pad. This enables the manufacturers to implement their objective of gaining and expanding their market share in MENA region.
For Mr. Zeeshan Hussain the most interesting and alluring fact here is not just the achievement in terms of monetary gains alone. In line with his vision, he was able to create employment opportunities to the Pakistani expatriates in a competitive and vibrant country like UAE. In 2016, after opening a back office in Karachi, he was also able to create job opportunities within Pakistan. This incubation center in Karachi is not only a stepping stone but a training center arming the youth of Pakistan to be ready for the international market thus contributing towards betterment of the country’s youth. “Providing career direction to the youth is part of the corporate social responsibility of our organization” says Mr. Armughan e Muhammad.
His company has recently signed up with Emirates post as a logistical partner and is now catering to not only the entire Middle East but has made inroads in several African markets. The company’s next goal is to further expand in central Asian and Far Eastern markets. Backed by a strong team which has clear processes to follow, venturing into new markets for dynamic duo has become uncomplicated. Both Mr. Zeeshan and Mr. Armughan are able to create a perfectly synergized system within the organization which is monitored by an in-house monitoring tool known as “Prosperity Convergence”.
All in all the most successful online office automation company in the UAE follows the trend of a Garage story where the Founder started out from home and within a short span has built an online empire. A true inspiration for all to follow their dreams.
