Ooredoo today announced a new agreement with Brightstar Corp., the world’s largest specialised wireless distributor and a leading provider of diversified services, which will see the two companies work together on end-to-end supply chain management across its footprint, bringing the latest and best mobile technology to Ooredoo’s markets.
Under the strategic agreement, Brightstar will provide support in a range of areas, including procuring the latest mobile devices, forecasting, channel management and distribution, offering accessories, mobile digital solutions, device insurance and protection solutions. The agreement will enhance Ooredoo’s strategic focus on the mobile sector, particularly as the company looks to expand the range of wearable technology available for customers, and enrich their digital lifestyles.
Smartphone penetration and access to affordable devices are key issues across many of Ooredoo’s markets, as the company looks to boost its leadership position as a leading data provider in the Middle East, North Africa and Southeast Asia.
Ahmed Al Derbesti, COO of Ooredoo Group, said: “Ooredoo is strengthening our portfolio of services and products in the digital space, and Brightstar’s support will bring top quality smart devices, accessories, and other innovative IT products that will engage and delight our customers. With this support, we will be able to increase the level of smartphone penetration in our markets and enhance our data revenue.
The partnership will also increase customers’ satisfaction levels in Ooredoo shops around the world.” The partnership will begin in Ooredoo’s key markets of Qatar and Kuwait with the launch of buyback and trade-in initiatives, device insurance programmes, and enhanced IT devices and accessories procurement.
Source: Qatar news agency
